srearch

news

Explore our latest news

Thumbnail Peris

Jun 23, 2026

Sela Signs an Exclusive Strategic MoU with Peris Costumes Group for the Middle East to Develop the Production Costume and Wardrobe Sector

Sela has signed an exclusive strategic Memorandum of Understanding for the Middle East with Peris Costumes Group, one of the world's leading production costume houses, to enhance costume services for film, television, and entertainment productions, transfer international expertise, and develop specialized Saudi talent, contributing to higher production standards and a stronger local production ecosystem.

Sela Tmg 2 Thumbnail

May 21, 2025

Strategic Alliance Launched Between Sela and Talaat Moustafa Group to Develop an Integrated Entertainment Ecosystem in Egypt

Sela signed a strategic agreement with Talaat Moustafa Group, one of Egypt’s leading urban development and integrated community groups, to launch a strategic alliance for creating and managing entertainment and live event experiences in Egypt

Sela International 268X179

Mar 11, 2025

Sela announced the launch of a new international business based in London.

Sela, MENA’s leading operator of sports, entertainment and live experiences, has today announced the launch of a new international business based in London.

Tko Thumbnail

Mar 05, 2025

HE Turki Alalshikh and TKO Announce Launch of New Boxing Promotion in Partnership with Sela

HE Turki Alalshikh, together with TKO Group Holdings, Inc. (TKO) (NYSE: TKO), a global leader in sports and entertainment, and Sela, a leading entertainment conglomerate, have today announced a multi-year partnership to establish a new boxing promotion that will provide a premier platform for both leading boxers and prospects in the sport.

06E186f5 7Cff 4006 Bf35 Ab92cdddc67a

Feb 01, 2024

SELA AND ADIDAS ANNOUNCE STRATEGIC PARTNERSHIP

Today, Sela, a leading live events and experiences company, and adidas, a global leader in the sporting goods industry, have proudly unveiled a ground-breaking partnership focused on strategic collaborations and joint developments.

Tahaluf Thumbnail

Jul 26, 2023

Sela intends to join Tahaluf, a joint venture that EIF has acquired a stake in

Events Investment Fund (EIF) has acquired a stake in Tahaluf, the Saudi Arabian large-scale live events company created through a strategic joint venture between Informa, the leading international events, digital services, B2B markets and academic knowledge group, and the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP).

SAL Thumbnail

Jul 24, 2023

Sela and SAL signed MoU to explore opportunities in the development of the Malham logistics zone

Sela and SAL signed a cooperation agreement to enhance cooperation and partnership between the two sides, and to provide studies to develop logistical zones in the Kingdom and transform them into promising investment opportunities.

NUFC Thumbnail

Jun 09, 2023

Newcastle United is delighted to announce a new multi-year front of shirt partnership with Sela

After achieving a fourth-place finish in the 2022/23 Premier League season, Newcastle United will proudly showcase Sela at the front and centre of its iconic shirts as the club embarks upon a long-awaited return to the UEFA Champions League in the 2023/24 campaign.

SSF Thumbnail

May 15, 2023

Saudi Sailing Federation and Sela Sign a Memorandum of Understanding in Jeddah

A memorandum of understanding was signed by the Saudi Sailing Federation and Sela at Jeddah Yacht Club and Marina to activate cooperation between the two parties. 

Manga Thumbnail

Nov 24, 2022

Sela and Manga Production Sign Strategic Partnership

Manga Production, a subsidiary of the Mohammed bin Salman Foundation (MISK), and Sela, a leading company in the entertainment, sports, culture, and tourism sectors, have signed a strategic partnership to activate licensing and distribution for Manga Production's works.

SAF Thumbnail

Oct 13, 2022

Sela and Fashion Commission signs MoU

Fashion Commission and Sela Company Signs MoU to Support the Fashion Community.

News Smal (2)

Mar 31, 2022

Saudi Falcons Club, Sela to build desert resort and leisure complex

The Saudi Falcons Club and Sela signed on Thursday a partnership agreement to develop an exhibition center and leisure complex at the club’s headquarters in Malham,
north of Riyadh.

Marriott Thumbnail

Nov 23, 2021

Sela and Marriott International Sign Agreement

Marriott International, Inc. today announced it has signed an agreement with Sela Company to develop two new luxury hotels in Saudi Arabia.

Thumbnail Peris

Jun 23, 2026

Sela Signs an Exclusive Strategic MoU with Peris Costumes Group for the Middle East to Develop the Production Costume and Wardrobe Sector

Sela has signed an exclusive strategic Memorandum of Understanding for the Middle East with Peris Costumes Group, one of the world's leading production costume houses, to enhance costume services for film, television, and entertainment productions, transfer international expertise, and develop specialized Saudi talent, contributing to higher production standards and a stronger local production ecosystem.

Sela Tmg 2 Thumbnail

May 21, 2025

Strategic Alliance Launched Between Sela and Talaat Moustafa Group to Develop an Integrated Entertainment Ecosystem in Egypt

Sela signed a strategic agreement with Talaat Moustafa Group, one of Egypt’s leading urban development and integrated community groups, to launch a strategic alliance for creating and managing entertainment and live event experiences in Egypt

Sela International 268X179

Mar 11, 2025

Sela announced the launch of a new international business based in London.

Sela, MENA’s leading operator of sports, entertainment and live experiences, has today announced the launch of a new international business based in London.

Tko Thumbnail

Mar 05, 2025

HE Turki Alalshikh and TKO Announce Launch of New Boxing Promotion in Partnership with Sela

HE Turki Alalshikh, together with TKO Group Holdings, Inc. (TKO) (NYSE: TKO), a global leader in sports and entertainment, and Sela, a leading entertainment conglomerate, have today announced a multi-year partnership to establish a new boxing promotion that will provide a premier platform for both leading boxers and prospects in the sport.

06E186f5 7Cff 4006 Bf35 Ab92cdddc67a

Feb 01, 2024

SELA AND ADIDAS ANNOUNCE STRATEGIC PARTNERSHIP

Today, Sela, a leading live events and experiences company, and adidas, a global leader in the sporting goods industry, have proudly unveiled a ground-breaking partnership focused on strategic collaborations and joint developments.

Tahaluf Thumbnail

Jul 26, 2023

Sela intends to join Tahaluf, a joint venture that EIF has acquired a stake in

Events Investment Fund (EIF) has acquired a stake in Tahaluf, the Saudi Arabian large-scale live events company created through a strategic joint venture between Informa, the leading international events, digital services, B2B markets and academic knowledge group, and the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP).

SAL Thumbnail

Jul 24, 2023

Sela and SAL signed MoU to explore opportunities in the development of the Malham logistics zone

Sela and SAL signed a cooperation agreement to enhance cooperation and partnership between the two sides, and to provide studies to develop logistical zones in the Kingdom and transform them into promising investment opportunities.

NUFC Thumbnail

Jun 09, 2023

Newcastle United is delighted to announce a new multi-year front of shirt partnership with Sela

After achieving a fourth-place finish in the 2022/23 Premier League season, Newcastle United will proudly showcase Sela at the front and centre of its iconic shirts as the club embarks upon a long-awaited return to the UEFA Champions League in the 2023/24 campaign.

SSF Thumbnail

May 15, 2023

Saudi Sailing Federation and Sela Sign a Memorandum of Understanding in Jeddah

A memorandum of understanding was signed by the Saudi Sailing Federation and Sela at Jeddah Yacht Club and Marina to activate cooperation between the two parties. 

Manga Thumbnail

Nov 24, 2022

Sela and Manga Production Sign Strategic Partnership

Manga Production, a subsidiary of the Mohammed bin Salman Foundation (MISK), and Sela, a leading company in the entertainment, sports, culture, and tourism sectors, have signed a strategic partnership to activate licensing and distribution for Manga Production's works.

SAF Thumbnail

Oct 13, 2022

Sela and Fashion Commission signs MoU

Fashion Commission and Sela Company Signs MoU to Support the Fashion Community.

News Smal (2)

Mar 31, 2022

Saudi Falcons Club, Sela to build desert resort and leisure complex

The Saudi Falcons Club and Sela signed on Thursday a partnership agreement to develop an exhibition center and leisure complex at the club’s headquarters in Malham,
north of Riyadh.

Marriott Thumbnail

Nov 23, 2021

Sela and Marriott International Sign Agreement

Marriott International, Inc. today announced it has signed an agreement with Sela Company to develop two new luxury hotels in Saudi Arabia.

LET'S
CONNECT

It all starts with a conversation.

Tell us about your plans for success and we’ll help make them happen.