Meet Sela

our story our principles

THE SELA JOURNEY

Since the start 25 years ago, Sela has grown to
encompass industries across recreational sectors

EXPLORE OUR JOURNEY

1997

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<h2>Beginning in 1997, we paved the way in the sports industry,</h2> <h2>and over the years our success has grown to encompass entertainment,</h2> <h2>culture, leisure, and hospitality industries. Today, we are proud players across recreational sectors.</h2>

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We now partner with some of the world’s best-known brands helping them connect with audiences in Saudi Arabia and beyond.

OUR PRINCIPLES

OUR PURPOSE

We exist to redefine experiences

our vision

To be the most admired powerhouse that creates iconic experiences

our values

Creativity

Outside the box!

We are always seeking the unwritten script.

Collaboration

United we Shine!
We foster a culture of teamwork and cooperation.

Excellence

Aim at the Top!

We believe that the path from imagination to realization is paved with excellence.

Efficiency

Committed to Value!

We think that doing more with less is the border between chaos and control.

Agility

Impossible is a Starting Point!

We know that if you want to master the jump, you must learn to live on your toes.

SPECTACULAR EVERYDAY

Sela is the miracle maker!

We are powered by imagination, passion, and precision

to redefine experiences.

Our expert team provides an end-to-end service that builds engagement through creative, immersive, and high-quality experiences that span the worlds of recreational sectors.

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