FORWARD-LOOKING
Our board of directors brings diverse perspectives, skills, and areas of expertise important to fostering the company’s business strategic success.
Shihana Alazzaz is a distinguished Saudi female lawyer who has gained international acclaim for her pioneering work. She holds the distinction of being the first Saudi woman to be licensed to practice law at the Supreme Court of New York and in Saudi Arabia's Ministry of Justice. Her impressive legal career includes serving as head of transactions at the Public Investment Fund (PIF) in 2017 and becoming PIF’s General Counsel the following year.
Alazzaz is a member of PIF's management committee and chairs other executive committees as well as serving on the boards and board committees of several PIF portfolio companies. As Sela’s Chairperson, Alazzaz brings her vast experience and expertise to the organization, driving its growth and success.
Alazzaz obtained her Bachelor's degree in Law with Honors from Durham University in 2008. She continues to inspire aspiring female leaders in Saudi Arabia and around the world. She has received numerous accolades and awards, including being named one of Forbes' Middle East 100 Most Powerful Women of 2020.
Abdulmajeed Al-Hagbani is a prominent figure in the region’s banking and financial services sectors. He has made a significant impact on the investment landscape of the region in his current role as Head of Securities - MENA at the Public Investment Fund (PIF). Alongside his role at PIF, Mr Al-Hagbani also brings his valuable expertise to his roles at Sela as the Vice Chair of the Board and Chair of the Executive Committee.
Mr Al-Hagbani’s dedication and commitment to excellence have earned him a reputation as one of the most influential figures in the MENA region's financial sector. He currently serves as a board member of Kingdom Holding Company and was formerly Vice Chairman at Qassim Cement Company. Al-Hagbani's vast experience and knowledge in the financial industry have allowed him to help position these companies at the forefront of their sectors.
Al Hagbani holds a BSc in Finance, From King Fahad University of Petroleum and Minerals (KFUPM) in Saudi Arabia, and is currently undertaking an EMBA 2022-2023 at HEC Paris.
Dr Rakan bin Hussein Alharthy is the founder, board member, and managing director of Sela Company, as well as a Board Member of the Event Investment Fund, the Qiddiya Investment Company, and other companies.
An entrepreneur and innovator, Dr Alharthy founded Sela (originally Sela Sports) nearly 25 years ago and is responsible for its strategic leadership. He has been credited with broadening Sela’s activities from sports to include entertainment, culture, leisure, and more. Under his leadership, Sela has worked with government entities and the private sector to create landmark destinations such as VIA Riyadh and Riyadh Exhibition and Convention Center, Boulevard Riyadh City and Boulevard World, Jeddah Yacht Club and Jeddah Superdome, and other exceptional destinations.
Dr Alharthy holds a Bachelor's Degree in Medicine and Surgery from King Saud University, Saudi Arabia, and a Master's Degree in Hospital Management from the Frankfurt School of Finance and Management. In 2019, Dr Alharthy was awarded the highly prestigious Joy Award.
Yazeed Altwayjri is an accomplished professional with extensive leadership experience. He currently serves as a Chairman Advisor in the General Entertainment Authority and has played a key role in developing the entertainment industry in Saudi Arabia. Yazeed is also the Chairman of the Nomination and Remuneration Committee at Sela Company, where he has made significant contributions to Sela’s success.
As a well-known and highly-respected figure in the business community, Yazeed is an active member of several prominent boards. He is a member of the Saudi Shura Council and serves on the Finance and Economics Committee, helping to shape the Kingdom’s economic policies. He is also a board member of the United Cement Industrial Company, contributing to that company's growth and accomplishments.
Yazeed's commercial and economic expertise has earned him a formidable reputation as a leader in a range of sectors. His contributions to the General Entertainment Authority, Sela Company, and other organizations have helped secure the success of these high-profile businesses.
Mishary Alibraheem is a highly accomplished professional with a rich background in leadership positions across various sectors, including education, culture, sports, tourism, and entertainment. This has helped him to play a crucial role in driving economic growth in the MENA region.
Currently, Mishary serves as the Director of MENA Investments at Public Investment Funds, where he oversees the fund's investment activities in the MENA region. His expertise in strategic planning, financial analysis, and investment management makes him a valuable asset to the organization, particularly when it comes to identifying opportunities for growth and development. In addition to his role at PIF, Mishary serves as a board member of several prominent organizations, helping to shape their direction and ensure their success.
Mishary holds an MBA from Georgetown University in Washington DC and is a Certified Management Accountant. His educational background has provided him with the necessary knowledge and skills to excel in his leadership roles.
Omar Abaalkhail is an accomplished business consultant and corporate governance expert with extensive experience in both the public and private sectors. Currently serving as a Partner and Business Consulting Leader at a major consulting firm, Mr Abaalkhail has a proven track record of delivering exceptional results for his clients.
In addition to his consulting work, Mr Abaalkhail serves as a board member of Sela, where he has utilized his extensive experience and expertise in corporate governance to guide the company towards success. His strategic insights and ability to identify opportunities for growth and improvement have proven invaluable to the organization. He previously headed up PIF’s Portfolio Companies Corporate Governance where he oversaw the governance practices of numerous companies in the portfolio
Mr Abaalkhail holds a Bachelor’s degree in Accounting Science from King Saud University. He also has a professional certificate in credit from the New York Institute of Finance, and a Master of Science in Finance from Bangor University in the United Kingdom.
Chairperson
Vice Chairperson
Board Member and Managing Director
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OUT OF THE BOX
Our executive management bring a wealth of expertise to our organization. Each one of them has the know-how and skillset that helps to drive our business.
Ahmed Youssef Mohtaseb is a respected name in the corporate world and holds the position of Strategy and Business Development Senior Executive Vice President at Sela. Prior to this, he served as the CEO of Sela Sports Company, where he played a key role in the growth and success of the organization.
Having a strong background in international business, Ahmed Youssef Mohtaseb brings his wealth of experience and expertise to guide Sela's overall vision and strategy for the future. His leadership has been instrumental in driving the company's expansion, increasing its market share, and continuously improving its offerings. As a senior executive, Ahmed Youssef Mohtaseb is responsible for evaluating the performance of the organization, identifying potential growth areas, and developing new business opportunities. He has a keen eye for identifying emerging trends in the industry and implementing innovative solutions to stay ahead of the competition.
Under his guidance, Sela has become one of the leading players in the market, providing its clients with cutting-edge products and services. His unwavering commit
Tai Nazer is a renowned finance expert, serving as Executive Vice President of Finance and Deputy Managing Director at Sela. With decades of experience in the finance industry and leadership roles at Saudi Arabian banks under his belt, he is a widely respected figure in the field. As a key member of the Sela team, Nazer oversees budgetary performance, forecasting, and accounting. His expertise and astute financial management contribute significantly to Sela's success.
Ibrahim Mohtaseb is a driven individual with a passion for sports and a goal of driving its technical and commercial development in Saudi Arabia and the MENA region. With a wealth of experience in the industry, Ibrahim is currently the Head of Program Realization, a creative and growth hub for the company’s key strategic projects. In this role, he supports SELA’s business units in concept development, strategic planning, proposals management, strategic projects, and partner relationship management.
Ibrahim began his career in the FMCG industry in the UAE in 2009 before transitioning to the sports industry. There, he became involved in the digital aspect of the industry, serving as the Chief Business Development/Digital Officer. His experience also includes sales marketing management, branding, digital media strategy, event management, and sponsorship strategy formulation. When SELA began exploring the entertainment industry, Ibrahim became the head of events, responsible for procuring and delivering all of SELA’s strategic events and IPs.
Ibrahim holds a FIFA Masters degree in International Management, Law, and Humanities of Sport from Switzerland, and a bachelor’s degree in Business Administration with a double concentration in Marketing and Management from the American University of Sharjah, UAE. He is also a certified Neuro-linguistic programming (NLP) practitioner, which focuses on the use of language and communication to influence behavior.
A leader with a diversified range of operational knowledge, project management skills, and leadership experience in various fields. Currently serving as the Sela Chief of Staff, Alrayan utilizes his expertise in malls management and operations to deliver comprehensive solutions that are tailored to meet specific business needs.
Alrayan's extensive experience in construction, planning, cost control, and human resource administration makes him a highly motivated team player with excellent communication and interpersonal skills. His ability to work collaboratively with teams and deliver results has earned him a reputation for professionalism and productivity.Alrayan's leadership skills have been recognized by organizations that value high-quality performance and results. He is an ideal candidate for any organization seeking a leader who can drive growth, enhance efficiency, and deliver sustainable success.
Alrayan graduated with a Bachelor's degree in general mechanical engineering from Umm Al Qura University in 2007, before obtaining a PMP High Diploma that is equivalent to a master's degree at Ryerson University in 2009. He has also been a member of several committees, including the Middle East Council of Shopping Centers (MECSC), the International Council of Shopping Centers (ICSC), the Shopping Centers Committee at Jeddah Chamber, and the Saudi Council of Engineering.
OUR EXPERTS
Mohideen Nazer is a seasoned executive with over 14 years of experience in leading high-performing teams and driving operational excellence. As the Senior Vice President of Parks Resorts at Sela, he is responsible for overseeing the company's commercial management and operations, with a focus on delivering exceptional customer experiences. Mohideen is a strategic thinker and problem solver who has a proven track record of identifying growth opportunities and implementing effective solutions.
One of Mohideen's most notable achievements was leading a major turnaround project in Sela in 2019, where he successfully delivered an outstanding Riyadh Season with innovative entertainment and experiences. His leadership and dedication earned him the prestigious "Best Zone Award" at Riyadh Season, solidifying his reputation as a skilled and respected leader in the industry.
Throughout his career, Mohideen has been known for his ambitious goals and his willingness to take risks in pursuit of those goals. His strategic vision, leadership skills, and commitment to excellence made him a valuable asset to Sela and the industry as a whole.
Mohideen holds a Bachelor's degree in Business Administration from the University of Tampa, USA, and a FIFA International Master in Management, Law and Humanities. He has a wealth of knowledge and expertise in optimizing processes and driving continuous improvement.
Loai Farouq Kamakhi has been with Sela since its founding 18 years ago and is currently serving as the SVP of the Business Solutions Unit. His team handles various projects such as access control, event management, payments, reservations, and information and communication technologies. Kamakhi's unit is known for creating great Saudi brands in-house, including Ticketmx, Gatemx, Parkingmx, posmx, accreditmx, Infra van, Radio Talk, communimx, and Datamx.
Aside from his successful career, Kamakhi has also written 9 books about ethics, leadership, and life. He has also been invited as a TEDx speaker. Kamakhi's continuous education and passion for empowering people has made him a highly-regarded leader in the industry.
Kamakhi completed his education with a degree in Computer Technical Engineering from the College of Technology in Riyadh. He also holds an MBA in AI from Cumbria University, a Negotiation Mastery certification from Harvard Business School, an Operation Management Strategy certification from Metropolitan School of Business and Management, an OSHA certification from the World Safety Organization, and completed a health and nutrition program from the Institute for Integrative Nutrition.
Baraa Badkook is currently the Senior Vice President of Partnerships Business Unit at Sela Company, where he is responsible for identifying and developing strategic partnerships that drive revenue growth and expand the company's market plan.
With over seven years of experience leading Sela's partnerships team, Baraa has established himself as the Partnership Guru, delivering successful collaborations with various organizations, contributing to Sela's growth in the market. Prior to joining Sela, Baraa held various leadership roles, including Sales and Sponsorships Director at Sela Sport Company and a Senior Investment Officer to AVP – Business Development, Lease Finance Division at National Commercial Bank.
He holds a Bachelor Degree of Business Administration in Financial Management from the College of Business Administration in Jeddah, Saudi Arabia, and a Master Degree of Business Administration from Brock University in Ontario, Canada. Under Baraa's leadership, Sela has successfully implemented partnership strategies and delivered the best partnerships for more than 50 global and local brands, making him a persuasive and tenacious leader with a proven track record.
As the Senior Vice President for Sport and Enabling Programs at Sela, Jameel Fallatah is a pioneering leader in the sports industry and works closely with the Managing Director, Business Portfolio EVP, and other Business Unit leaders to achieve Sela’s strategic direction and objectives. Fallatah's responsibilities include leading the development and delivery of new IPs within the sports and enabling programs area, partnering with key government entities to deliver quality sports events and projects, and establishing training centers across the Kingdom to develop youth and talent.With a General Press course from London, a Press editing course from Madinah Newspaper, and a Press and Publication Planning Workshop under my belt, Fallatah has also earned a Bachelor’s degree in Mathematics from King Abdulaziz University in Jeddah. Prior to his current role, Fallatah gained professional experience as a High School Math Teacher at the Ministry of Education, as well as serving as the Manager of a Scout Training Center, an Educational Press Supervisor and Manager of Societal Partnership, a Cooperating Journalist, and a Cooperating Editor.
Adnan Kayal is an accomplished creative professional with over 17 years of experience in the entertainment industry. He is currently the SVP of Studios in Sela Company and CEO of Ritix Production in Jeddah, where he produced the first entertainment show in Saudi Arabia, "Bab Wahed," and implemented the first commercial theater in Jeddah.
Adnan is also the Founder of Saudi Theaters and has produced more than 50 theatrical plays, earning him recognition throughout the Middle East and North Africa.As a Board Member of Merwas, Adnan is committed to contributing to the growth of the Saudi Theaters Committee.
Adnan is a Certified Director and Line Producer from The Hollywood Film Institution course in Los Angeles, and holds a Bachelor of Arts degree in Visual Communications from Marymount University in Arlington, VA. He has a proven ability to complete tasks accurately and efficiently despite competing demands and interruptions. Adnan is a visionary leader who has supervised project schedules to ensure that important milestones are met at every phase. Adnan's educational balance with a visual communications degree and a certificate from The Hollywood Film Institution has helped him to become a successful entrepreneur and producer in the entertainment industry.
Mohammed Al Mohammed, is a visionary leader and accomplished electrical engineer. Under his leadership, Wesale Elebtkar Engineering Consultancy has grown to become a reputable and highly sought-after firm in the industry. Apart from his professional achievements, Mohammed is also a passionate cyclist and has been a member of the Society of Jeddah Cyclist Saudi Arabian since 2012. He believes in the benefits of an active lifestyle and encourages others to pursue it as well. Al Mohammed's academic qualifications, entrepreneurial acumen, and commitment to his community sets him apart as a remarkable individual. Mohammed obtained his Bachelor of Electrical Engineering degree from the University of Detroit Mercy in 1996. He then began to work in various engineering roles and gained invaluable experience in the field.
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