Sela becomes Saudi Arabia’s first FIFA-recognised athletes’ representation company.
Sela expands, becoming a
wider sports
marketing
company.
Sela signs Mobily as the sponsor of the Saudi National Team for the 2006 World Cup.
Sela signs
sponsorship
deals with most
major Saudi
football clubs.
Sela becomes the commercial and operational arm of the Saudi Premier League.
Sela purchases
a controlling
share of the
New York
Cosmos soccer
club.
Sela negotiates a deal to sell SPL naming rights to ALJ.
Sela
signs deals
with Al Hilal
and Al Ittihad.
Deal signed with Ahly SC, the biggest club in Africa.
Egypt hosts the
Sela-supported
Arab
Championship
Sela acquires the commercial rights for La Liga in MENA.
Sela increases
the number
and range of
events across
sports fields.
Sela expands
beyond sport,
masterplanning its first
entertainment
festival.
Sela begins to
support major
tourist
destinations and
experiences.
Strong post-pandemic
performance to deliver the
biggest experiences
and destinations.
Sela successfully crafted
powerful and iconic destinations
and experiences, surpassing
industry standards and
created lasting values.
