Sela becomes Saudi Arabia’s first FIFA-recognised athletes’ representation company.
Sela expands, becoming a
Sela signs Mobily as the sponsor of the Saudi National Team for the 2006 World Cup.
deals with most
Sela becomes the commercial and operational arm of the Saudi Premier League.
share of the
Sela negotiates a deal to sell SPL naming rights to ALJ.
with Al Hilal
and Al Ittihad.
Deal signed with Ahly SC, the biggest club in Africa.
Egypt hosts the
Sela acquires the commercial rights for La Liga in MENA.
and range of
masterplanning its first
Sela begins to
performance to deliver the
Sela successfully crafted
powerful and iconic destinations
and experiences, surpassing
industry standards and
created lasting values.