THE SELA
JOURNEY
Since the start 25 years ago, Sela has grown to
encompass industries across recreational sectors
We now partner with some of the world’s best-known brands helping them connect with audiences in Saudi Arabia and beyond.
OUR PRINCIPLES
OUR
PURPOSE
We exist to redefine experiences
our
vision
To be the most admired powerhouse that creates iconic experiences
our
values
Sela has developed its own agile workflow and project management
system that rethinks many traditional methods and reimagines them in a completely new way that fits and reflects the speed of development in the Kingdom of Saudi Arabia.
Sela has built a reputation for finishing projects in what many call “Unrealistic timeframes.” This is due to the dedication and the seamless planning that our team executes.
Speed is almost never associated with quality, and this was the challenge we faced. Delivering one of the greatest destinations for luxury in the Kingdom and the Middle East, VIA RIYADH, is a great witness to our success in merging both.
Given its history, Sela has always mastered the art of delivering breathtaking events and venues. Our experienced team knows how to turn a traditional building into a breathtaking experience.
SPECTACULAR
EVERYDAY
Sela is the miracle maker!
We are powered by imagination, passion, and precision to redefine experiences.
Our expert team provides an end-to-end service that builds engagement through creative, immersive, and high-quality experiences that span the worlds of recreational sectors.
A TEAM OF
EXPERTS
Trust Sela to tell your brand's Story in an immersive compelling.
Our Responsibility
Social
Making the World More Spectacular
We are committed to redefining experiences. We believe that everyone deserves to experience the joy and wonder of our world, and we want to create spectacular experiences through our iconic destinations and events that will leave a lasting impression on everyone who participates. We are committed to offering our people state-of-the-art experiences and exceptional opportunities, and to supporting our communities. We believe that by investing in people and communities, we can create a more sustainable and equitable future for everyone.
Environment
Creating a Sustainable Future for All
We believe that a healthy environment is essential for a happy and productive life. That's why we are committed to minimizing our environmental impact and protecting the planet for future generations. We strive to minimize our carbon footprint by implement energy-efficient systems, reduce waste, and ensure that we have greenery wherever possible. We are committed to creating a sustainable environment for our employees, guests, and the community. We believe that by working together, we can make a difference for the planet.
Governance
Committing to Robust Governance
We are committed to robust governance and transparency. We believe that these principles are essential for building a successful company that is trusted by its stakeholders. We are committed to continuously improving our governance practices to ensure that we meet the highest standards. Our governance model is multi-faceted and world-class. It reflects our mandate and objectives, and builds on global best practices. It ensures transparency, efficient decision-making, and the ability to evolve to meet the aspirations of our vision.
Our awards
LET'S
CONNECT
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