WHO WE ARE
REDEFINING EXPERIENCES
A dynamic creator of spectacular experiences and iconic destinations across recreational industries, championing local talents, connecting people with brands, and contributing to national aspirations for a better quality of life.
With a proud legacy of firsts, we work hand in hand with innovators, communities, and leaders, setting the standard for the exceptional as our ambition evolves. We see a bright future bursting with opportunities, where the impossible is a starting point.
To continuously connect people, brands, and communities with spectacular experiences, iconic destinations, and inspiring opportunities.
Beginning in 1997, we paved the way in the sports industry, and over the years our success has grown to encompass the entertainment and culture industries, as well. Today, we are proud players across recreational sectors.
We bring a team of leading innovators and creators whose track records speak for themselves. Our leaders embody curiosity for what's ahead, enthusiasm for the creative process and a dedication to honesty.
WHAT WE DO
SPECTACULAR
EXPERIENCES
From concept to reality, we offer world-class experience and event management, and media production services to take your brand to the next level and connect you to your audience.
Our team of experts provides a comprehensive range of services, from master planning and engineering to audio, video, and visualization; research and patenting; and creating & monetizing your IP.
ICONIC
DESTINATIONS
We offer a suite of services that bring your vision to life. Our experienced construction and fit-out teams handle everything from general to specialized constructions.
We provide leasing lifecycle support, with negotiators, contract drafters, accountants and collectors to take care of every step. Additionally, our facility management team ensure your facility is safe, clean and secure.
COMPREHENSIVE
SOLUTIONS
We are the go-to for all your experience needs, providing cutting-edge solutions that handle all aspects of operations to make your experience unforgettable.
Our services include identifying sponsors, setting up exclusive media channels, creating retail and culinary masterplans and breath-taking light shows, and implementing access control and security. We will ensure the success of your experience.
ACHIEVEMENTS
ACHIEVEMENTS
Jeddah
Season
Sela has played an instrumental role in creating an unparalleled experience for all visitors to Jeddah Season. From delivering multiple zones to explore, - sea, amusement park, jungle, and many more - to bringing together entertainment, games, concerts, and international exhibitions.
Jeddah
Superdome
In line with Vision 2030, Sela has garnered outstanding achievements, holding a Guinness World Record for the largest semi-permanent, free-standing, geodesic dome with a continuous roof. Despite the challenges posed by the 2019 pandemic, this one-of-its-kind venue was completed in a record-breaking 10 months.
Riyadh
Outlet
A pioneer of exceptional human experiences in Saudi Arabia and the region, Sela has continuously contributed to connecting people with iconic brands. We organized the largest shopping festival in the Kingdom, "Outlet 2022," to continue driving innovation and growth in the retail industry. Outlet 2022 covered an area of 145 thousand square meters, bringing together more than 1,500 international brands and offering exclusive discounts of up to 70% off a wide selection of leading products.
Riyadh
Season
Today at Sela, we work to develop urban concepts that set the standard for quality of life and align with the aspirations of Saudi society.
Riyadh Season is a Giga Project that has targeted both national and international fun-lovers, offering specially-designed events and state-of-the-art destinations that have attracted over 8 million visitors.
Spanish
Super Cup
From organizing to operations and maintenance, Sela has developed the knowledge and skillset to deliver a versatile and unique experience by hosting the World’s biggest football clubs in Saudi Arabia.
Jeddah
Season
Sela has played an instrumental role in creating an unparalleled experience for all visitors to Jeddah Season. From delivering multiple zones to explore, - sea, amusement park, jungle, and many more - to bringing together entertainment, games, concerts, and international exhibitions.
OUR NETWORK
We worked with Sela to deliver a series of spectacular shows for the very first Riyadh Season. We had international acts like BTS, Russ, Sean Paul and many performing in Riyadh for the first time and it was an amazing experience. It had been a real pleasure working with Sela and its amazing team.
In support of our partnership with the General Entertainment Authority, WWE has worked with Sela to deliver world-class events and historic moments in Saudi Arabia, We look forward to continuing our work together and bringing more of our unique, action-packed entertainment to fans across the region.
We are delighted to welcome Sela as our new primary front-of-shirt partner. Our partnership follows a highly competitive commercial process and we believe we have found the perfect front of shirt partner to support us in reaching our objectives on and off the pitch.
Delivery at scale in Saudi Arabia whilst achieving the highest production, procurement and delivery standards is exactly what SELA excel at!
It was pleasure working with SELA and its highly qualified staff. We are looking forward to upcoming future projects together with SELA.
Sela is a valued partner of ours and has been for over a decade. We are proud to provide Sela with key insights and analysis on the global sports business landscape to assist them in representing rights of top tier sports properties in MENA. We hope to continue working with Sela in the long term and contribute to their continued success in the region.
We've worked with Sela for many years, and they have become a trusted partner of Blinkfire, providing local knowledge and allowing us to work with top flight clubs, leagues, and brands in the MENA region for media measurement and sponsorship exposure valuation.
LATEST NEWS
HE Turki Alalshikh, together with TKO Group Holdings, Inc. (TKO) (NYSE: TKO), a global leader in sports and entertainment, and Sela, a leading entertainment conglomerate, have today announced a multi-year partnership to establish a new boxing promotion that will provide a premier platform for both leading boxers and prospects in the sport.
Today, Sela, a leading live events and experiences company, and adidas, a global leader in the sporting goods industry, have proudly unveiled a ground-breaking partnership focused on strategic collaborations and joint developments.
LET'S
CONNECT
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