WHO WE ARE
REDEFINING EXPERIENCES
A dynamic creator of spectacular experiences and iconic destinations across recreational industries, championing local talents, connecting people with brands, and contributing to national aspirations for a better quality of life.
With a proud legacy of firsts, we work hand in hand with innovators, communities, and leaders, setting the standard for the exceptional as our ambition evolves. We see a bright future bursting with opportunities, where the impossible is a starting point.
To continuously connect people, brands, and communities with spectacular experiences, iconic destinations, and inspiring opportunities.
Beginning in 1997, we paved the way in the sports industry, and over the years our success has grown to encompass the entertainment and culture industries, as well. Today, we are proud players across recreational sectors.
We bring a team of leading innovators and creators whose track records speak for themselves. Our leaders embody curiosity for what's ahead, enthusiasm for the creative process and a dedication to honesty.
WHAT WE DO
ACHIEVEMENTS
OUR NETWORK
We worked with Sela to deliver a series of spectacular shows for the very first Riyadh Season. We had international acts like BTS, Russ, Sean Paul and many performing in Riyadh for the first time and it was an amazing experience. It had been a real pleasure working with Sela and its amazing team.
In support of our partnership with the General Entertainment Authority, WWE has worked with Sela to deliver world-class events and historic moments in Saudi Arabia, We look forward to continuing our work together and bringing more of our unique, action-packed entertainment to fans across the region.
We are delighted to welcome Sela as our new primary front-of-shirt partner. Our partnership follows a highly competitive commercial process and we believe we have found the perfect front of shirt partner to support us in reaching our objectives on and off the pitch.
Delivery at scale in Saudi Arabia whilst achieving the highest production, procurement and delivery standards is exactly what SELA excel at!
It was pleasure working with SELA and its highly qualified staff. We are looking forward to upcoming future projects together with SELA.
Sela is a valued partner of ours and has been for over a decade. We are proud to provide Sela with key insights and analysis on the global sports business landscape to assist them in representing rights of top tier sports properties in MENA. We hope to continue working with Sela in the long term and contribute to their continued success in the region.
We've worked with Sela for many years, and they have become a trusted partner of Blinkfire, providing local knowledge and allowing us to work with top flight clubs, leagues, and brands in the MENA region for media measurement and sponsorship exposure valuation.
LATEST NEWS
Events Investment Fund (EIF) has acquired a stake in Tahaluf, the Saudi Arabian large-scale live events company created through a strategic joint venture between Informa, the leading international events, digital services, B2B markets and academic knowledge group, and the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP).
Sela and SAL signed a cooperation agreement to enhance cooperation and partnership between the two sides, and to provide studies to develop logistical zones in the Kingdom and transform them into promising investment opportunities.
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