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WHO WE ARE

REDEFINING EXPERIENCES

A dynamic creator of spectacular experiences and iconic destinations across recreational industries, championing local talents, connecting people with brands, and contributing to national aspirations for a better quality of life.

With a proud legacy of firsts, we work hand in hand with innovators, communities, and leaders, setting the standard for the exceptional as our ambition evolves. We see a bright future bursting with opportunities, where the impossible is a starting point.

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OUR

PRINCIPLES

To continuously connect people, brands, and communities with spectacular experiences, iconic destinations, and inspiring opportunities.

OUR

STORY

Beginning in 1997, we paved the way in the sports industry, and over the years our success has grown to encompass the entertainment and culture industries, as well. Today, we are proud players across recreational sectors.

OUR

LEADERSHIP

We bring a team of leading innovators and creators whose track records speak for themselves. Our leaders embody curiosity for what's ahead, enthusiasm for the creative process and a dedication to honesty.

WHAT WE DO

SPECTACULAR
EXPERIENCES

From concept to reality, we offer world-class experience and event management, and media production services to take your brand to the next level and connect you to your audience.

Our team of experts provides a comprehensive range of services, from master planning and engineering to audio, video, and visualization; research and patenting; and creating & monetizing your IP.

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ICONIC
DESTINATIONS

We offer a suite of services that bring your vision to life. Our experienced construction and fit-out teams handle everything from general to specialized constructions.

We provide leasing lifecycle support, with negotiators, contract drafters, accountants and collectors to take care of every step. Additionally, our facility management team ensure your facility is safe, clean and secure.

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COMPREHENSIVE
SOLUTIONS

We are the go-to for all your experience needs, providing cutting-edge solutions that handle all aspects of operations to make your experience unforgettable.

Our services include identifying sponsors, setting up exclusive media channels, creating retail and culinary masterplans and breath-taking light shows, and implementing access control and security. We will ensure the success of your experience.

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ACHIEVEMENTS

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Jeddah
Season

Sela has played an instrumental role in creating an unparalleled experience for all visitors to Jeddah Season. From delivering multiple zones to explore, - sea, amusement park, jungle, and many more - to bringing together entertainment, games, concerts, and international exhibitions.

Jeddah
Superdome

In line with Vision 2030, Sela has garnered outstanding achievements, holding a Guinness World Record for the largest semi-permanent, free-standing, geodesic dome with a continuous roof. Despite the challenges posed by the 2019 pandemic, this one-of-its-kind venue was completed in a record-breaking 10 months.

Riyadh
Outlet

A pioneer of exceptional human experiences in Saudi Arabia and the region, Sela has continuously contributed to connecting people with iconic brands. We organized the largest shopping festival in the Kingdom, "Outlet 2022," to continue driving innovation and growth in the retail industry. Outlet 2022 covered an area of 145 thousand square meters, bringing together more than 1,500 international brands and offering exclusive discounts of up to 70% off a wide selection of leading products.

Riyadh
Season

Today at Sela, we work to develop urban concepts that set the standard for quality of life and align with the aspirations of Saudi society.

Riyadh Season is a Giga Project that has targeted both national and international fun-lovers, offering specially-designed events and state-of-the-art destinations that have attracted over 8 million visitors.

Spanish
Super Cup

From organizing to operations and maintenance, Sela has developed the knowledge and skillset to deliver a versatile and unique experience by hosting the World’s biggest football clubs in Saudi Arabia.

Jeddah
Season

Sela has played an instrumental role in creating an unparalleled experience for all visitors to Jeddah Season. From delivering multiple zones to explore, - sea, amusement park, jungle, and many more - to bringing together entertainment, games, concerts, and international exhibitions.

ACHIEVEMENTS

Jeddah
Season

Sela has played an instrumental role in creating an unparalleled experience for all visitors to Jeddah Season. From delivering multiple zones to explore, - sea, amusement park, jungle, and many more - to bringing together entertainment, games, concerts, and international exhibitions.

Event2 (1)

Jeddah
Superdome

In line with Vision 2030, Sela has garnered outstanding achievements, holding a Guinness World Record for the largest semi-permanent, free-standing, geodesic dome with a continuous roof. Despite the challenges posed by the 2019 pandemic, this one-of-its-kind venue was completed in a record-breaking 10 months.

Event1 (1)

Riyadh
Outlet

A pioneer of exceptional human experiences in Saudi Arabia and the region, Sela has continuously contributed to connecting people with iconic brands. We organized the largest shopping festival in the Kingdom, "Outlet 2022," to continue driving innovation and growth in the retail industry. Outlet 2022 covered an area of 145 thousand square meters, bringing together more than 1,500 international brands and offering exclusive discounts of up to 70% off a wide selection of leading products.

Event4

Riyadh
Season

Today at Sela, we work to develop urban concepts that set the standard for quality of life and align with the aspirations of Saudi society.

Riyadh Season is a Giga Project that has targeted both national and international fun-lovers, offering specially-designed events and state-of-the-art destinations that have attracted over 8 million visitors.

Event3

Spanish
Super Cup

From organizing to operations and maintenance, Sela has developed the knowledge and skillset to deliver a versatile and unique experience by hosting the World’s biggest football clubs in Saudi Arabia.

Event1 (1)

Jeddah
Season

Sela has played an instrumental role in creating an unparalleled experience for all visitors to Jeddah Season. From delivering multiple zones to explore, - sea, amusement park, jungle, and many more - to bringing together entertainment, games, concerts, and international exhibitions.

Event5
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OUR NETWORK

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wwe logo
wwe logo
wwe logo

We worked with Sela to deliver a series of spectacular shows for the very first Riyadh Season. We had international acts like BTS, Russ, Sean Paul and many performing in Riyadh for the first time and it was an amazing experience. It had been a real pleasure working with Sela and its amazing team.

James Craven

President of Live Nation Middle East

In support of our partnership with the General Entertainment Authority, WWE has worked with Sela to deliver world-class events and historic moments in Saudi Arabia, We look forward to continuing our work together and bringing more of our unique, action-packed entertainment to fans across the region.

Vince McMahon

WWE Chairman & CEO

We are delighted to welcome Sela as our new primary front-of-shirt partner. Our partnership follows a highly competitive commercial process and we believe we have found the perfect front of shirt partner to support us in reaching our objectives on and off the pitch.

Darren Eales

CEO - Newcastle United

Delivery at scale in Saudi Arabia whilst achieving the highest production, procurement and delivery standards is exactly what SELA excel at!

Peter McCann

CEO - Middle East - Production Resource Group

It was pleasure working with SELA and its highly qualified staff. We are looking forward to upcoming future projects together with SELA.

Dr. Carsten Tilke

CEO - Tilke

Sela is a valued partner of ours and has been for over a decade. We are proud to provide Sela with key insights and analysis on the global sports business landscape to assist them in representing rights of top tier sports properties in MENA. We hope to continue working with Sela in the long term and contribute to their continued success in the region.

Sport Business

We've worked with Sela for many years, and they have become a trusted partner of Blinkfire, providing local knowledge and allowing us to work with top flight clubs, leagues, and brands in the MENA region for media measurement and sponsorship exposure valuation.

Blinkfire

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LET'S
CONNECT

It all starts with a conversation.

Tell us about your plans for success and we’ll help make them happen.