Leading Sports and Entertainment Specialist Sela Launches International Business in London

Tuesday 11^th March 2025 – London, United Kingdom: Sela, MENA’s leading operator of sports, entertainment and live experiences, has today announced the launch of a new international business based in London.

This strategic expansion will see the Saudi Arabian powerhouse bring its extensive experience in creating and managing world-class live events, venues and entertainment projects to the global stage. Founded in 1997 by Dr. Rakan AlHarthy, Sela’s diverse portfolio spans some of the world’s most iconic and spectacular events.

A global leader in innovation, Sela recently announced a multi-year partnership with The Ring and TKO to establish a new boxing promotion company that will provide a premier platform for both leading boxers and prospects in the sport, with further details to be revealed in the coming months.

In recent years, Sela has delivered projects such as Riyadh Season, Jeddah Season, Formula E, the Italian Super Cup and high-profile international boxing events such as Terence Crawford vs. Israil Madrimov in Los Angeles, and Anthony Joshua vs. Daniel Dubois at Wembley Stadium, which set a new UK attendance record. Sela is also the lead sponsor of Newcastle United Football Club and manages a vast IP and rides portfolio, activating popular attractions such as Riyadh Winter Wonderland and Jeddah City Walk.

Sela’s international expansion will be supported by Origin Sports Group, a UK-based sports consultancy founded by Sir Keith Mills. As part of its ambitious growth strategy, Sela will immediately establish an international headquarters in London. Ibrahim Mohtaseb, Head of International Business at Sela, will form part of a newly-formed international board, alongside Chairman Abdulmajid Ahmed Alhagbani, Vice-Chairman and Co-Founder of Sela Ahmed Mohtaseb, Chief Financial Officer of Sela Hussein Eid, and Deputy Managing Director of Sela Osama Garguri. Stewart Hosford, Co-Founder and CEO of Origin Sports Group, has been appointed CEO of Sela's London-based international headquarters, leading the company's global operations.

“We are thrilled to launch Sela in London and to continue our international journey,” said Ibrahim Mohtaseb.

“Building on our strong track record of international successes, we have an exciting pipeline of events and an ambitious growth strategy for the coming years. Our goal is to share our passion for creating spectacular live experiences with clients worldwide.”

Stewart Hosford added, “With our team at Sela, we are positioned to bring proven expertise and innovative approach to the global market. We are already engaging with existing clients and exploring a pipeline of potential new clients. Sela aims to be the world’s leading operator of live sports and entertainment experiences, and we look forward to expanding our footprint across key markets worldwide.”