The Supercoppa Italiana is the annual football competition between the Serie A champions and winners of the Coppa Italia from the previous season and is seen as the curtain-raiser of the upcoming season of Italian football.

For the last 2 seasons, Sela has brought this historic footballing tradition to the Kingdom of Saudi Arabia, where footballing superclubs Juventus and Lazio raised the trophies in Jeddah and Riyadh.